For more than a year we’ve been working closely with the Amazon’s creative team behind the Halo project, and it’s been an amazing journey. We took care of the creative and visual parts behind the illustrations and animations that are integrated in the Halo app, having the goal to input a good dose of human feel to it. We are excited to present this curated part from the work that we’ve been creating and share even some of the BTS.
Halo band is an entirely new type of a product that basically never existed before. We had the perfect chance to start our exploratory and development process literally from scratch.
Exploring different options for the illustration structure, visual and creative approach we had to develop a language that would fit the purpose of the Halo app, and bring the different sections and functions to life by creating a scalable content. By defining the color scheme and general look we aimed to bring a more positive and joyful experience to the user as in the same time reflecting all the important points in a clever and engaging way.
We focused on building an emotionally rich world of interactions, where we are not led by the technical side, but by the connection between the human using the Halo band and the characters that would be guiding him or her in it’s Halo experience.
To make sure the characters are clean and sharp enough in any size we have set some rules of simplification for each level of scale they will be used. Starting from the largest scale containing the biggest amount of details as we are gradually reducing elements until we arrive at a simple icon.
Labs are simple challenges that the user can take to see if they would lead to an improvement. From sleep problems to lack of energy and much more, there are multiple lab challenges that can be tested. We have transformed these into simpler icons that represent each lab challenge.
The visual representation of the actual band was created in the same visual language. We have used the original band for a starting point and simplified it enough so that it would still be accurate to the real band but coherent with the visuals of the brand.
When you first launch the Halo app, you will be welcomed by a playful animated screen, that is a representation of all functions that Halo have at its launch.
We’ve created short animated video instructions about the first steps when the user opens the Halo band box.
When you first open your Halo app you’d be guided for your first steps through the animations that are implemented in the app. We’ve worked with the Halo creative team together to create a bespoke experience to help the user navigate through the app in a short time.
The VBC video has the purpose to introduce in a simple way the complex technology and the application behind it to the user.
The animated instructions are a visual guide to the correct way of doing the visual body scan.
Patterns could be applied in many different cases and they always give a brand a more defined look. We worked to create some different patterns that could be used in various occasions.
In the process of creating the animations we’ve been approaching some of the materials in different ways. Below you can find a selection of some of the tests / unused materials.
Creative direction: Amazon / Lobster
Art Direction: Fausto Montanari
Animation: Nikolay Ivanov, Teodor Hristov
3D Animation: Lorenzo Ugo