The short film depicts a mysterious and fascinating adventure, a path across wild landscapes leading to a hidden treasure located in an ancestral and legendary place.
The continuous transformation of figures represents the idea of evolution, a scenario of constant innovation, where different contents combine and merge, ultimately shaping new information, events, and meetings.
The District becomes a new epicenter, a creative space dedicated to encounters. The recall metaphor is the narrative key at the heart of this brand moment. A loud recall sound spreads up to the most remote lands, and every person, every creature sets off the trail to reach the source of this new energy. This path starts as an individual one but gradually becomes a collective journey, with increasing characters merging into one community directed towards the same goal.
Client: AT&T Discovery District
Agency: Gensler / Dixon Baxi
Direction: LobsterIllustration: Fausto Montanari, Loris F. Alessandria
Animation: Teodor Hristov, Chris Anderson, Nikolay Ivanov
3D Modelling and Animation: Elia Gardella
Music: Made Music Studio (out of NYC)